MARY ALICE TREVINO GUERRAMay 18th, 1938 - November 11th, 2017
Mary Alice Trevino Guerra, 79, loving wife, mother, daughter, sister, grandmother, mentor and friend was called home by her Lord and Savior on November 11, 2017.
Born in San Antonio on May 18, 1938 to Frank Ortiz and Esleta Vasquez, Alice was later adopted by relatives Leonardo and Rita Mungia of Floresville. She graduated from St. Teresa's Academy and San Antonio College with a degree in Criminal Justice.
In the early 60’s, John F. Kennedy would awaken and inspire her political activism. It wasn’t long before Alice was a tireless advocate for the Democratic party. She was a vital member of the inner circle team to elect Henry Cisneros, the first Hispanic Mayor of San Antonio. In 1980, she served as a national delegate at the Democratic Convention endorsing Ted Kennedy.
After honing her innate public relations and political skills, Alice entered the advertising world forming GTO Advertising with her three children Michelle, Mark and Joseph in 1989. As CEO and Creative Director, she broke barriers as a leading Latina businesswoman with her marketing savvy. GTO excelled in legal advertising creating award winning television commercials as well as the famous tagline, "Winning isn't luck, it's knowing how to fight!" for prominent attorney and longtime client, Frank Herrera.
One of the many benefits Alice brought to her clients was her extensive background in community leadership. As a sought after political and communications consultant she directed and delivered impressive wins for elected officials in both parties. Locally, her advertising campaigns and political strategies helped elect many Democratic judges to office including close friends Judge Peter Sakai and Judge Larry Noll.
Alice was a gifted counselor, providing clients with keen acuity and a blueprint for success in variant sectors: business, political, governmental, private, and grassroots. She has been integral to shaping community and business development programs, and has guided professionals on the local, regional, national, and international levels of leadership. Her national and international press experience includes political and business press conferences in Zurich, Brussels, Munich, Paris, Mexico City, Washington, D.C., Seattle, Los Angeles and New York.
Alice also served as Founding Executive Director of the Raul Jimenez Thanksgiving Dinner for 19 years. The dinner which began serving 5,000 quickly grew to become a community-wide favorite serving over 25,000 senior citizens and homeless each year.
Alice served on the Board of Directors of the Westside Chamber of Commerce, Steering Committee of American Sunrise, Secretary of Daily Bread Ministries, a Christian food bank and community relations liaison to Judge Peter Sakai's work on behalf of children and families fighting child abuse and neglect and the family drug courts.
Alice was appointed by President Bill Clinton to serve as a Delegate to the White House Conference on Small Business; received an award for Outstanding Achievement in Business by the San Antonio Hispanic Chamber of Commerce; Outstanding Women in Media by La Prensa Foundation Gala.
Alice was a woman of style with an enormous heart, vivacious personality and always bursting with creative ideas in business and life. As a pioneer, a visionary, and a leader, Alice saw opportunity where others didn’t. She had the courage to follow her dreams and ignore those who said it couldn't be done. Her fierce determination was legend. If told something couldn't be done, Alice found a unique way to accomplish it leaving others in awe of her creative genius, a trademark gift that served her well throughout her life.
In 2014, she retired from advertising yet remained active in the Democratic party and non-profit initiatives dear to her heart.
Passionate about helping others and serving the Lord, she and her husband Andrew lead a cell ministry through the Cornerstone Church Government of 12 Program, tribe of Zebulen and were members of Christians United for Israel. She was a devout Christian often using her Facebook page to minister to friends worldwide leading them to Christ via private chat messages.
An avid San Antonio Spurs fan, patron of the arts, collector of angels of every shape and size and bling jewelry were her signature passions. She also loved music. From Pavarotti and Andrea Bocelli to Flaco Jimenez, to Roy Orbison, Bruce Springsteen, Micheal Jackson, Elvis, Willie Nelson to Bruno Mars. Most of all, she enjoyed spending time with her growing family especially her adorable great grandchildren.
She jumped at every chance to spend a weekend in Port Aransas where she often spent summers fishing and swimming on camping trips with family while growing up. She treasured trips to visit her daughter Michelle and son-in-law Martin in the beautiful mountains of Colorado. She longed to return this year for one more white Christmas. Alice loved life and it loved her right back. She will be greatly missed by all who knew her.
Well done, good and faithful servant. You have fought the good fight, you have finished the race, you have kept the faith.
Alice is preceded in death by her parents; sisters, Mary Rose Gonzalez and Grace De Braska; grandson, Chance Guerra. She is survived by her husband of 31 years,Andrew Guerra; children, Michelle Reynolds (Martin), Jeff D. Treviño, Mark T. Treviño and Joseph A. Treviño (Julie A.); sister, Rosie Vines; grandchildren, John E. Treviño, Marcie Treviño Ripper (Phillip), Ashley Murillo (David), Jacob A. Treviño, Andrew J. Guerra, Leticia Mueller (Trey), Christina Rocco, Cody Guerra, Courtney Guerra, Camille Guerra and Curstin Guerra; great-grandchildren, Lincoln Thomas Ripper, David Woodrow Murillo, Dillon Murillo, Lilyanna Rivera, Patrick Jones, Elliot Snyder; and great-grandchild to be, Austen Alicia Ripper.
A viewing will begin on Thursday, November 30th, 2017 from 7 p.m. to 9 p.m. at Cornerstone Chapel. A Celebration of Life service will be held on Friday, December 1st, at 10:30 a.m. at Cornerstone Chapel. Interment following at Fort Sam Houston National Cemetery at 1:15 p.m., Shelter No. 2.
In lieu of flowers, the family request a memorial donation be made to Daily Bread Ministries, http://www.dbmsa.org.